Alicante is not just a city — it’s a place you feel. From the first walk along the palm-lined promenade to the views from Santa Bárbara Castle, it’s a destination that stays with you.

Why visit Alicante?

  • 300+ days of sunshine a year
  • Historic castle with panoramic views
  • Mediterranean cuisine and local markets
  • Easy access to mountains, beaches, and villages


Alicante
is one of the Mediterranean’s most captivating coastal cities, known for its warm climate, golden beaches, and a lifestyle that blends relaxation with vibrant culture. Walking through its palm-lined promenades, exploring the iconic Santa Bárbara Castle perched above the bay, or enjoying fresh seafood by the port, visitors quickly understand why Alicante is a favorite destination year-round.
Alicante is especially beautiful in the evening, when the light over the sea turns golden and the city slows down.
You can explore many of these places on our guided tours or read more in our article about the best things to do in Alicante.

Beyond its lively city center, the area offers scenic hiking routes, charming old towns, and some of the clearest waters on the Costa Blanca. Whether you’re looking for sun-soaked days, cultural landmarks, or an authentic taste of Mediterranean life, Alicante delivers an experience that feels both energetic and effortlessly welcoming.

Cultural Tours

Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller’s country. The World Tourism Organization defines tourism more generally, in terms which go “beyond the common perception of tourism as being limited to holiday activity only”, as people “traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes”.

Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country’s balance of payments. Today, tourism is a major source of income for many countries, and affects the economy of both the source and host countries, in some cases being of vital importance.

A walking tour of Alicante will allow you to get to know the city in an easy and unobtrusive manner, to feel it. Alicante Walking Tour is the best way to discover the city, its history, and its most iconic viewpoints. During this guided tour, we explore the Old Town of Alicante, walk along the famous Esplanade boulevard, and climb to the Santa Bárbara Castle, located 166 meters above the sea with panoramic views of the bay, port and surrounding mountains. We continue our route through one of the most picturesque areas of the city — Barrio Santa Cruz. Its narrow, winding streets, flower-decorated houses and quiet squares create the atmosphere of old Alicante, untouched by time. The tour also includes the main architectural highlights: Santa María Church, City Hall, and the Cathedral of St. Nicholas. If the tour takes place in the morning, we can visit the interior of the City Hall. A separate part of the walk is dedicated to local gastronomy. In the Central Market, surrounded by aromas and colours, you will learn about traditional Spanish delicacies and the famous Alicante wine Fondillón, which you can taste along with local sweets such as turrón. This walking tour is suitable for travellers who want to immerse themselves in the atmosphere of Alicante, enjoy its viewpoints, history and authentic Mediterranean life.
Duration 3 Hours
€32

    Discover Alicante’s transformation over the past century in this immersive “100 Year Tour.” Walk through historic neighborhoods, modern boulevards, and the revitalized port as we explore how the city’s architecture, urban landscape, and spirit have changed since the early 20th century. You’ll see landmarks old and new: the castle, the city hall, key plazas, and the modern waterfront. Our guide will share stories, photos, and little-known facts, showing you Alicante then vs. now. This tour is perfect for history lovers, architecture buffs, and curious travelers wanting to understand how Alicante evolved and built its modern identity. Ideal for travelers who enjoy cultural walks, local insights, and a deep dive into Alicante’s past and present.
    Duration 2 Hours
    €20
      Discover Altea, Villajoyosa, and Calpe in one day. A scenic coastal tour from Alicante with stunning views, colorful towns, and local stories.
      Duration 6 Hours
      €85

        Cruise tour

        A walking tour of Alicante will allow you to get to know the city in an easy and unobtrusive manner, to feel it. Alicante Walking Tour is the best way to discover the city, its history, and its most iconic viewpoints. During this guided tour, we explore the Old Town of Alicante, walk along the famous Esplanade boulevard, and climb to the Santa Bárbara Castle, located 166 meters above the sea with panoramic views of the bay, port and surrounding mountains. We continue our route through one of the most picturesque areas of the city — Barrio Santa Cruz. Its narrow, winding streets, flower-decorated houses and quiet squares create the atmosphere of old Alicante, untouched by time. The tour also includes the main architectural highlights: Santa María Church, City Hall, and the Cathedral of St. Nicholas. If the tour takes place in the morning, we can visit the interior of the City Hall. A separate part of the walk is dedicated to local gastronomy. In the Central Market, surrounded by aromas and colours, you will learn about traditional Spanish delicacies and the famous Alicante wine Fondillón, which you can taste along with local sweets such as turrón. This walking tour is suitable for travellers who want to immerse themselves in the atmosphere of Alicante, enjoy its viewpoints, history and authentic Mediterranean life.
        Duration 3 Hours
        €32
          Discover Altea, Villajoyosa, and Calpe in one day. A scenic coastal tour from Alicante with stunning views, colorful towns, and local stories.
          Duration 6 Hours
          €85
            Discover a mountains, history and whitewashed charm dring this private Guadalest and Altea tour designed just for you. Discover two of the most picturesque destinations...
            Duration 5 Hours
            €250

              Walking Tour

              Walking tours in the Costa Blanca offer the perfect way to experience the region’s history, culture, and Mediterranean lifestyle. As you walk through the Old Town’s narrow streets and winding alleys, you’ll discover hidden courtyards, local markets, and traditional landmarks that most visitors never see. Whether you join a guided tour or explore on your own, wandering through the old quarter is one of the top things to do in the Costa Blanca for anyone who wants to feel the real heart of the city.

              A walking tour of Alicante will allow you to get to know the city in an easy and unobtrusive manner, to feel it. Alicante Walking Tour is the best way to discover the city, its history, and its most iconic viewpoints. During this guided tour, we explore the Old Town of Alicante, walk along the famous Esplanade boulevard, and climb to the Santa Bárbara Castle, located 166 meters above the sea with panoramic views of the bay, port and surrounding mountains. We continue our route through one of the most picturesque areas of the city — Barrio Santa Cruz. Its narrow, winding streets, flower-decorated houses and quiet squares create the atmosphere of old Alicante, untouched by time. The tour also includes the main architectural highlights: Santa María Church, City Hall, and the Cathedral of St. Nicholas. If the tour takes place in the morning, we can visit the interior of the City Hall. A separate part of the walk is dedicated to local gastronomy. In the Central Market, surrounded by aromas and colours, you will learn about traditional Spanish delicacies and the famous Alicante wine Fondillón, which you can taste along with local sweets such as turrón. This walking tour is suitable for travellers who want to immerse themselves in the atmosphere of Alicante, enjoy its viewpoints, history and authentic Mediterranean life.
              Duration 3 Hours
              €32

                Discover Alicante’s transformation over the past century in this immersive “100 Year Tour.” Walk through historic neighborhoods, modern boulevards, and the revitalized port as we explore how the city’s architecture, urban landscape, and spirit have changed since the early 20th century. You’ll see landmarks old and new: the castle, the city hall, key plazas, and the modern waterfront. Our guide will share stories, photos, and little-known facts, showing you Alicante then vs. now. This tour is perfect for history lovers, architecture buffs, and curious travelers wanting to understand how Alicante evolved and built its modern identity. Ideal for travelers who enjoy cultural walks, local insights, and a deep dive into Alicante’s past and present.
                Duration 2 Hours
                €20