What happens if it rains during the tour?

We run the tour even in case of rain, so there is no need to worry. A significant part of the excursion takes place indoors, including the House Museum of Modernism, the Casino of Novelda, and the wine-tasting. The route can be slightly adjusted to ensure comfort in adverse weather conditions.

Is it possible to organize the tour for groups of more than 20 people?

Yes, tours for groups of more than 20 participants are possible. In this case, we prepare a special offer for larger groups.Please contact us at contact@travelcostablanca.com for more details.

Is Novelda guided tour available from Alicante?

Yes, the tour can be booked with transfer from Alicante or with direct meeting in Novelda.

Is the House Museum of Modernism always included?

Yes, the price includes entrance tickets. However, the museum is closed on Mondays, and therefore, we do not operate this tour on Mondays.

Who is this tour ideal for?

This tour is perfect for travelers interested in Art Nouveau, architecture, history, local culture and wine.

Novelda guided tour - Travel Costa Blanca

Modernist Novelda: Architecture, History and Wine on a Novelda Guided Tour

This Novelda guided tour focused on Art Nouveau is a journey into elegance, history and local traditions. Located in the province of Alicante, Novelda is a small town with an unexpectedly rich cultural heritage and features some of the finest examples of Valencian Modernism. Novelda is a part of the European Route of Modernism.

Accompanied by an expert local guide, you will discover how architecture, history and wine shaped the identity of this unique town

House Museum of Modernism – A Highlight of Novelda Guided Tour

One of the main highlights of the tour is the House Museum of Modernism, an exceptional Art Nouveau residence that reflects the prosperity and refined taste of the early 20th century.

Its rich decoration, furniture, and details tell the story of Antonia Mira, one of the most influential and wealthiest women in Novelda at that time.
Through her life story, you will better understand the social and economic importance of Novelda during the Modernist period.

Important: The House Museum of Modernism is closed on Mondays, so we do not offer this tour on Mondays.

Walking Through the Historic Center of Novelda

After the museum visit, we continue through the historic heart of Novelda, where architecture and daily life blend naturally.
During this part of the tour, you will:

See the Baroque Church of Saint Peter, one of the city’s main religious landmarks
Visit the historic Casino of Novelda, founded by local bourgeois families
Walk through the old town, discovering the Main Square and City Hall

Along the way, you will also discover urban murals that add a contemporary layer to the city’s image. These artworks connect Novelda’s historical identity with modern creative expression, creating an interesting dialogue between past and present

Wine Tasting in an Art Nouveau Shop

A special and exclusive stop awaits you in a local shop decorated in authentic Art Nouveau style, where design and gastronomy come together.

Here you will enjoy a tasting of 2–3 local wines with high ratings in the Guía Peñín, and traditional local snacks. You will gain insight into the wine tradition of the Vinalopó region. This tasting is not only about wine, but also about atmosphere, aesthetics and local identity.

La Mola Castle

The tour continues outside the town center to a nearby hill, the site of the first Muslim settlement of Novelda, founded in the 12th century.

La Mola Castle is famous for its unique Triangular Tower, an architectural rarity in Spain. From this location, you will also enjoy beautiful panoramic views of Novelda and its surroundings.

Sanctuary of Saint Mary Magdalene

The Sanctuary of Saint Mary Magdalene takes inspiration from Gaudí’s Sagrada Familia. One of its most remarkable features is the unique marble organ, crafted from local Novelda marble, which reflects the city’s long tradition of marble quarrying.

This Novelda guided tour is ideal for travelers looking for culture, architecture and authentic experiences near Alicante.

You can also explore our other cultural excursions in the province of Alicante.

This post is also available in: Español (Spanish)