Alicante is one of the most vibrant cities on the Costa Blanca. It perfectly combines history, Mediterranean lifestyle, gastronomy, and beaches. Whether you’re visiting for the first time or returning to explore deeper, this guide covers the best things to do in Alicante — from iconic landmarks to authentic local experiences. Many of these places can be discovered on a guided tour, helping you see the city through local eyes.
1. Visit Santa Bárbara Castle — Alicante’s Iconic Landmark
Rising high above the city, Santa Bárbara Castle is one of the most important historic sites in Alicante and a must‑see attraction for every visitor. The castle is located on Mount Benacantil. From here, visitors enjoy panoramic views of the city, the harbor, and the Mediterranean Sea.
You can reach the castle by lift, car, or on foot. Exploring it with a guide allows you to understand its Moorish origins, medieval history, and strategic importance for the region.
Santa Bárbara Castle is often included in guided city tours, allowing visitors to better understand its history, strategic role, and hidden viewpoints.
2. Explore Alicante Old Town (El Barrio)
The Old Town of Alicante, also known as El Barrio, is the heart of the city’s history and local life. Narrow streets, colorful houses, hidden squares, and traditional bars create a lively yet authentic atmosphere.
Walking here without a plan is enjoyable, but a guided tour reveals stories, legends, and details you would otherwise miss — from medieval churches to aristocratic mansions.
3. Walk Along the Explanada de España
The Explanada de España is one of Alicante’s most recognizable promenades. Its iconic mosaic pavement is made of more than six million marble tiles. The promenade is framed by palm trees and sea breeze.
This is the perfect place for a relaxed walk, especially in the evening, and an essential stop on any Alicante city tour.
4. Discover Alicante City Hall (Ayuntamiento)
Located near the Old Town, the Alicante City Hall is an elegant example of Baroque architecture. Inside, you’ll find historic halls and beautifully decorated interiors. The building also features the famous “zero level” used for sea measurements in Spain.
It’s a short visit, but one that adds cultural depth to your exploration of the city center.
5. Visit the Basilica of Santa María
The Basilica of Santa María is the oldest church in Alicante, built on the remains of a former mosque. Its Gothic structure, combined with later Baroque elements, reflects the layered history of the city.
This stop fits perfectly into a walking route through the Old Town, helping visitors better understand Alicante’s rich religious and architectural heritage.
6. Visit the Co-Cathedral of St. Nicholas (Concatedral de San Nicolás)
The Co-Cathedral of St. Nicholas is one of the most important religious landmarks in Alicante. Built in the Herrerian Renaissance style, it is especially known for its impressive blue dome, visible from many parts of the city.
Located in the historic center, the cathedral often becomes a key stop on walking tours, helping visitors understand Alicante’s spiritual life and urban development.
7. Relax on Alicante’s Beaches: Postiguet & San Juan
Alicante is known for its excellent urban and natural beaches. Postiguet Beach, located next to the city center, is ideal for a quick swim or a seaside stroll.
For those looking for space and crystal-clear water, San Juan Beach is one of the best beaches on the Costa Blanca. It is easily accessible by tram. Both beaches are an essential part of the Alicante lifestyle.
8. Experience Local Life at Mercado Central
A visit to Mercado Central of Alicante is a must for anyone who wants to experience the city like a local. This historic market building offers fresh seafood, fruits, vegetables, cured meats, cheeses, and regional specialties.
Exploring the market with a guide helps you understand Spanish food culture. It also makes it easier to discover what to try, from jamón to seasonal produce.
9. Taste Alicante: Tapas, Rice Dishes & Traditional Sweets
Alicante’s gastronomy is deeply connected to the Mediterranean and the surrounding region. From traditional rice dishes and fresh seafood to local wines and olive oil, food plays a central role in everyday life.
The city is also famous for turrón, a traditional almond sweet with a protected designation of origin. Tasting local cuisine is an essential part of discovering Alicante. This includes tapas bars in the Old Town and local specialty shops.
10. Enjoy Alicante’s Harbor and Marina
The Port of Alicante is a lively area combining leisure, sea views, and modern city life. It’s a great place for a walk, a drink by the water, or simply enjoying the Mediterranean atmosphere.
This area beautifully connects the historic city with the sea and is an excellent place to end a day of sightseeing.
Plan Your Alicante Experience
Alicante offers far more than just beaches. History, culture, gastronomy, and local life come together to create a city worth exploring in depth. Many of these must-see places can be combined into walking tours and themed excursions. This helps save time and discover hidden details.
If you’d like to explore Alicante with a professional guide and turn your visit into a truly memorable experience, guided tours are the perfect way to do so.
